Empowering ambitious sports clubs to drive incremental commercial opportunities.
Your challenge
Estimated annual cost per club
£820k–£1.05m
That's what the average League One club is leaving on the table every season — by under-optimising physical sponsorship inventory, digital assets and the use of its venue, both match day and non-match day.
£9.1m
Avg. annual revenue (League One club)
19–22%
Commercial share of revenue
1–2 senior players' wages
Equivalent to
*We will provide a league or club-specific benchmark during the assessment phase.
A risk few clubs can afford to continue.
Figures are illustrative estimates built from Deloitte Annual Review of Football Finance (2023/24), Sentinel Sports Group pyramid data (2024/25) and Arthur D. Little's commercial football analysis. Conservative estimates of foregone opportunity, not revenue forecasts. Individual circumstances will materially affect achievable upside.
Our solution
levelUP® is a fractional commercial team for ambitious clubs. We shape and grow the full commercial ecosystem — building incremental, long-term revenue streams in collaboration with your existing staff.
"Senior-level experience, for less than the cost of an FTE."
The LevelUP promise
Our experience
We've worked inside and with clubs of every size, alongside some of the most renowned brands and rights holders in the UK.
A trusted approach
Analyse the commercial potential of your club.
Develop a roadmap of incremental opportunities.
Support the delivery of an implementable action plan.
Phase 1 — Free of charge
We benchmark your sponsorship, membership and ticketing performance against the league above and below, identify the gaps in your inventory and hand you a strategy with implementable actions.
Output
Commercial strategy with implementable actions
Phase 2 — Monthly retainer
A defined longer-term roadmap and ongoing senior support. Venue infrastructure, digital & data ecosystem, average matchday spend per head — reviewed and optimised. Monthly retainer model to cover development of entire ecosystem, some example work streams as below:
Output
Senior level experience for less than the cost of an FTE
Phase 3 — Project fee
Hands-on delivery to bring sponsor and venue propositions to life. Often structured as a percentage of sponsorship fee or partnership fee. No club outlay until the right solution is in place or subsidised by sponsorship fees.
Output
Project-based collaboration delivered to scope
Why us
Damian Smyth
Co-Founder
Sam Graham
Co-Founder
All we need from you
Send us your existing sales materials, an outline of your sponsor & ticketing setup and current ticket volumes. We'll come back with a free commercial assessment.
